The business case that is used in KM Quest ™ is based on a fictitious, but realistic company called Coltec. This company is a manufacturer of adhesives and coatings. Coltec is a product leadership organisation, which implies that the target of the organisation is to beat the competition by producing products of a higher quality (rather than cheaper or tailor-made products).

During the game several events occur, these events can be internal or external to Coltec. An external event that can occur,is, for example, a change to European Commission regulations which has an impact on the production of Coltec products. You, as players, have to analyse the available information and take action to solve the problems that have arisen.