Chemical multinational
Keeping ahead of competition
As a large, multinational company this DNV-CIBIT client has to deal with both global and (many) local competitors. Keeping track of all competitors’ activities is by no means trivial, yet at the same time of growing and strategic importance. In a world that is increasingly a ‘global village’ with well informed (potential) customers, it is pivotal to stay ahead of competitors that all want their share of emerging market.
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Meeting these growing demands with respect to ‘competitive intelligence’, DNV-CIBIT helped this multinational company in the definition, architecture and implementation of a complete solution.
Starting with the aforementioned strategic urgency that was felt at board level, DNV-CIBIT helped to translate these notions to both organizational and technological measures to systematically gather, analyze and pro-actively distribute information about competitors. |
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