Leading multinational in the beverage market
Organizing news and content for excellent marketing
The leading position in the international beverage market of this company is for a large part due to the company’s excellent branding and marketing strategy and operations, closely working together with product development. Knowing the local consumer markets and just-in-time adoption of new product trends are key differentiators that the company is actively pursuing and for which the company is actively applying solutions that help to share knowledge and information between its market and product professionals around the globe.
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| For multiple years now, DNV-CIBIT’s expertise is used to help this client in organising its information and knowledge sources in order to make them as easily accessible as possible for all relevant target groups within the company. These sources include documents and intranet/internet content, but also external news feeds that with the help of DNV-CIBIT’s knowledge stewards are actively monitored, categorized and distributed to the right people within the company. |
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