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DNV HomeCIBITNewsGuus van Hoof
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Consultant Guus van Hoof introduces himself

Guus van Hoof graduated in chemical engineering from Eindhoven Technical University. After his study he worked for 16 years at Shell International Petroleum Co. where he gained in-depth experience in project and programme management, both nationally and internationally.

In 1991 Guus moved to Novem (now SenterNovem) where for 9 years he was director of three international knowledge centres in the area of energy saving and greenhouse gasses. His main focus was creating commitment from affiliated organisations, quality control of information, ‘marketing’ information and responding to the changing demands of customers. As knowledge manager at SenterNovem he was responsible for introducing knowledge management within the organisation.

As project manager he knows how important it is that people and parties work together in a project. He is an experienced moderator of workshops aimed at formulating strategic and project plans with the parties involved. Guus is a qualified Mediator.

Since 2006 Guus has been working as advisor at DNV-CIBIT.
His book top 3
  • Nummer 1
    : The Discipline of Market Leaders
    Choose Your Customers, Narrow Your Focus, Dominate Your Market, M. Treacy & F. Wiersema, Perseus Books Group..
    Why is it that some companies are busy redefining the competition in their markets whilst others do not seem to be aware of the changing world around them? The answers to this get you thinking about customers, competition, markets and the fundamental structure of your organisation. Treacy and Wiersema’s proposition is deceptively simple: successful organisations – the market leaders – excel in delivering a particular value to their chosen customers. Market leaders choose a single ‘value discipline’, such as the lowest costs or best product, and build their organisation, the necessary knowledge and competence around this. The authors closely examine the implications of every discipline from an operational perspective. Every discipline requires a distinctive organisational model with its own structure, processes, information systems, management systems and culture.


  • Nummer 2: Moscow 1812
    Napoleon's Fatal March, A. Zamoyski, Harper Perennial.
    Napoleon’s invasion of Russia and the terrible retreat from Moscow was a military feat and human tragedy of colossal proportions – the first historical example of total war. A poignant tale. And what have we learnt from it? Some one hundred and fifty years later the same tragedy was repeated, this time for German and Russian soldiers and the Russian people. Russia has tried to impose its will on the people of Afghanistan, the United States did the same in Vietnam and now in Iraq! Learning the lessons from the past could have avoided a great deal of misery.


  • Nummer 3: The Fifth Discipline
    The Art & Practice of The Learning Organization, P.M. Senge, 1990, Currency.
    Together with The Fifth Discipline Fieldboek it is compulsory reading for anyone serious about knowledge management and implementing it within an organisation.

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